Elvis Presley later gave this logo-emblazoned jewelry to his close friends and band. Elvis Presley enjoyed dressing up in the latest fashions and most lavish ensembles. He was most known for his classic white jumpsuits, but he also adored jewelry. He accumulated rings, necklaces, and watches worth thousands of dollars over the years. However, Elvis had a specific link to one batch of personalized jewelry: the TCB logo. The lightning bolt and initials stood for “Taking Care of Business in a Flash,” which was one of the star’s childhood mottos.
During the late 1960s, Elvis decided to make this phrase into jewelry and offer it to his band and members of his entourage, the Memphis Mafia. The original idea for the logo, however, did not come from Elvis; instead, he sought assistance from his wife, Priscilla Presley. While speaking with Vogue in 2022, Priscilla reflected on Elvis’ life. During the conversation, she mentioned the fantastic TCB logo.
“I actually designed the TCB necklace,” she explained. We were on a plane to Memphis one day when he told me that he wanted to have something for the boys that was expressly ‘for the guys,’ a piece of jewelry for TCB.” It began to rain outside as Priscilla pondered this on the plane. And as she gazed out the window of the private flight, she saw something that inspired her. “As it rained,” Priscilla explained. “A lightning bolt struck the heavens. I glanced at it, sketched a lightning bolt, and then placed the TCB directly on it.
” “Is this what you mean?” she asked, pointing to Elvis. According to Priscilla, he looked at it and remarked, “Oh my God, this is it.” This is exactly what I desire.” “And the rest is history!” Priscilla continued. Elvis then had rings and necklaces manufactured for him, some of which he gifted to his closest friends and family. The first was purportedly designed and given to his close buddy and backing singer, JD Sumner. Priscilla, on the other hand, was dissatisfied with the outcome. “I’ll be darned,” she said, “I don’t have a patent on it.”